RightClick5 - Serious E-business

NL EN FR DE
 

EXPRESSO OPENS VIRTUAL FITTING ROOM

Amsterdam, September 27, 2010 – Ladies fashion label Expresso launched her complete, new and stylish website that includes a user friendly virtual fitting room. Full service internet agency WebArchitects in Amsterdam is responsible for the realisation and implementation based on its self created E-business platform RightClick. The launch of the new website is an important stage of Expresso’s online strategy.

Virtual fitting room
One of the eye catchers on the stylish website is the virtual fitting room. While browsing through their collection, visitors can select items and put them in the fitting room by one single click. At anytime, the fitting room can be visited and different combinations of outfits can be ‘fitted’ and compiled. Afterwards, visitors can make a print of the look or send it to their friends by email. 

Expresso Fashion International
Expresso Fashion is a Dutch fashion label that has a clear recognizable signature and a distinct feminine character.  Their collections are being produced in an honest and responsible way in which Fair Wear norms play a crucial role. The success of Expresso is translated in their twenty stores and about 500 retailers as well national as international that have included the Expresso brand in their assortments. “Expresso wanted the same look and feel on the website as it is in a real store. The result connects perfectly with our goals and ensures us that the launch of this website brings Expresso’s service and communication towards customers to a higher level”, says Judith Kruijdenberg, PR & Marketing Manager of Expresso.


“Expresso is an iconic fashion label that we are willingly to support with their online ambitions. For a brand like this, it is important that the recognizable style will be shown without concessions. The combination of our experience with maturity and flexibility of our RightClick E-business platform enables us to do this,” says Jeroen van Stijn, Sales Director of WebArchitects. With this platform, Expresso has a stylish, user friendly and inspiring website that features their changing and current collections. It is completely focussed on the Expresso woman for whom emotion, excellent fitting and sustainable production are important considerations.

For more information, please contact Jeroen van Stijn (j.vanstijn@webarchitects.nl), Sales Director of WebArchitects.

About WebArchitects
WebArchitects is a full service internet solution provider, specialized in E-business. The company produces attractive designs, powerful web shops, excellent marketing tools and intelligent order processing solutions. In 2007 the company ranked 8th in the Deloitte Technology Fast 50, and in 2008 ranked 84th in the Deloitte EMEA 500. WebArchitects services international medium and large companies, including several large international corporations. Customers include Ricoh, Fleurop, Primera, Staples, Xerox, Paagman, Nobel, Expresso and Barts Winter Essentials.

Expresso Fashion BV
Luchtvaartstraat 3b
1059 CA Amsterdam
T : 020 6143772
W: www.expresso.nl
E: info@expressofashion.com

WebArchitects BV
Joop Geesinkweg 999
1096 AZ Amsterdam
T: 020-6717171
E: info@webarchitects.nl 
W: www.webarchitects.nl 

NEWS